DoubleClick for Publishers (DFP), formerly called Google Inc., [1] is the announcement of the program as an application service offered by Google. It can be used as a server announcement, but also provides a variety of useful features to manage online sales process from advertising sales team using the editor. If the publisher does not sell all their ad inventory is available, you can choose to run other ad networks such as Adsense or unsold inventory in DoubleClick for Publishers.
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